New bidding and budgeting tools can transform your upcoming holiday ad strategy. - Google Blog

Google Ads New bidding and budgeting tools can transform your upcoming holiday ad strategy. Oct 21, 2026 In the latest episode of Ads Decoded, Google Ads Product Liaison Ginny Marvin and Ads Product Director Tal Akabas share actionable insights on the latest bidding and budgeting tools. They also discuss game-changing holiday strategies — including demand-led budgeting and promotion mode — while busting myths around bidding and learning periods. Tune in here.