NYC sees discount grocery renaissance with new stores from Aldi, Lidl

In and around New York City, national discount grocery chains have found new neighborhoods to pop up in — following the local success of chains such as Whole Foods and Trader Joe’s over the past decades.

Aldi opened its first Midtown Manhattan store in June near Times Square and the Hell’s Kitchen neighborhood. This comes as Aldi plans to open 180 new stores in 31 states this year, including two more stores in the city. The Midtown store is its second in Manhattan and 14th in New York City.

“In a neighborhood known for setting trends, Aldi can bring shoppers the products they’re buzzing about faster than the competition — often in nine months or less — whether it’s Specially Selected Sourdough or Barissimo Cold Foam,” Chris Daniels, regional vice president for Aldi U.S., said in an email. “We’ve accelerated our growth across the state as more shoppers seek high-quality groceries at affordable prices, and we’re always looking for opportunities to bring the Aldi shopping experience to new communities.”

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