Open-box marketplace Rebel is now selling better-for-you snacks

Open-box and overstock marketplace Rebel has entered the CPG category.

Rebel, which sources excess, unused inventory from brands and retailers to sell on its marketplace, added bulk-sized snacks and pantry products to its lineup in mid-May. The new section launched with better-for-you, shelf-stable brands like MadeGood, Purely Elizabeth, Chomps and Annie’s at discounts ranging from 12-70%.

Founder and CEO Emily Hosie told Modern Retail that getting into snacks grew out of conversations with brands seeking a sustainable solution for goods approaching their best-by dates. So far, snacks are increasing units sold and driving more repeat visits.

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