PwC publishes 'leadership' reports riddled with AI hallucinations - AFR

World North America AI Print article Stephen Foley Updated Jul 29, 2026 – 4.27pm , first published at 3.59pm New York | PwC published reports on artificial intelligence and electric vehicles riddled with fake footnotes, misattributed claims and unverifiable information, in the latest example of a big four firm’s slapdash use of AI-generated content. The AI hallucinations were contained in “thought leadership” reports designed to drum up consulting work for partners in the Middle East, according to an investigation by researchers at GPTZero verified by the FT . Loading... Financial Times Save Log in or Subscribe to save article Share Copy link Copied Email LinkedIn Twitter Facebook Copy link Copied Share via... Gift this article Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Subscribe now Already a subscriber? Login Read More AI PwC Consulting Partnership Big four consultants Fetching latest articles