QVC Group gets restructuring approval as it eyes bankruptcy exit

A bankruptcy court has approved QVC Group’s plan to wipe out more than $5 billion in debt, moving the retailer closer to emerging from Chapter 11 with more room to invest in live social shopping.

On July 15, Judge Alfredo Perez of the U.S. Bankruptcy Court for the Southern District of Texas signed off on the restructuring plan. His ruling came about three months after QVC Group filed for Chapter 11 protection, seeking to shed much of its legacy debt while keeping its operations running.

Under the confirmed plan, QVC Group said its total debt will fall from $6.6 billion to roughly $1.33 billion. All vendor claims are expected to be paid in full or reinstated, the retailer said.

Once it emerges, QVC Group expects the lighter debt load will give it more flexibility to pursue its ongoing growth plans. At the center of that is a push to adapt the live-shopping model it built on television for TikTok and other digital platforms

QVC Group, based in West Chester, Pennsylvania, owns the QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road brands.

The retailer ranks No. 20 in Digital Commerce 360’s Top 1000 Database. The market research tool tracks North America’s largest online retailers by their annual ecommerce sales. However, QVC is No. 405 in Digital Commerce 360’s new AI Rankings in the database.

What the restructuring changes

In announcing the court’s approval, QVC Group president and CEO David Rawlinson said it positions the retailer to emerge from bankruptcy “ready to win in live social shopping.”

“With significantly less debt, we can focus on what matters most — creating uniquely inspiring live social shopping experiences for our customers,” Rawlinson said.

QVC Group said it developed the plan with support from a majority of its lenders and noteholders. Still, not all investors backed the agreement.

Preferred shareholders challenged the plan, arguing that it erased the value of their investments. But the court rejected that challenge, The Wall Street Journal reported.

Upon emergence, ownership of QVC Group will transfer to creditors through a settlement involving its parent company and indebted operating subsidiaries, according to the Journal.

Although QVC Group remained publicly traded during bankruptcy, its existing preferred and common shares will be canceled when it exits Chapter 11. Pending regulatory approval, the retailer said it expects its newly issued common shares to trade on a national exchange under the ticker “QVCG.”

Before then, QVC Group must satisfy the plan’s remaining closing conditions. After emerging, the retailer said it expects to have access to a new $600 million credit facility for working capital and other general corporate purposes.

QVC’s digital pivot accelerates

Long before its Chapter 11 filing, QVC Group was working to expand its business across digital channels. Its three‑year WIN growth strategy, launched in November 2024, aims to take the company’s live‑shopping model beyond traditional TV. The company also changed its name from Qurate Retail Group to QVC Group in February 2025.

As part of that effort, QVC Group is leaning heavily into its QVC+ and HSN+ streaming services, social platforms and other digital channels. In April, the retailer said QVC+ and HSN+ had reached 1.5 million monthly active users. Sales attributed to streaming, meanwhile, grew 19% in 2025.

TikTok Shop has also emerged as key to its strategy. In April 2025, QVC Group agreed to produce live-shopping content around the clock for the platform. The push brought the retailer nearly 1 million new U.S. TikTok Shop customers in 2025, growing its total customer base for the first time in more than four years.

A year later, TikTok Shop named QVC Group one of its Sellers of the Year during the platform’s annual summit. By June, the retailer said it was offering more than 95,000 products on TikTok Shop and producing over 220 hours of live programming each week.

Speaking at the summit on April 15, QVC senior vice president of social commerce Krystyna Taheri described TikTok Shop as a natural extension of its longtime approach.

“TikTok Shop is us,” Taheri said. “Sure, the videos are faster, there are more hosts, and they are living on a smaller screen. But the fundamentals are identical: right product, right moment, demonstrable items and trusted voices.”

QVC sales data shows momentum

Sales estimates also point to QVC’s growing reach on TikTok Shop.

In November 2025, the retailer led the platform with $25.5 million in sales from roughly 442,500 items, according to Net Influencer. It was QVC’s fourth consecutive month atop the rankings.

QVC also became TikTok Shop’s fastest-growing U.S. footwear seller from April 2025 through March 2026. Sales in the category surged 1,647% to $14.1 million, up from about $809,000 a year earlier, ecommerce data provider Charm.io reported.

Even with the gains, QVC Group still faces challenges. For the first quarter ended March 31, QVC Group reported a 7% decline in revenue to $1.96 billion. Its net loss, however, narrowed to $40 million from $91 million a year earlier.

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