Salomon continues its US growth streak by launching at Foot Locker

Only two weeks after the cult French sneaker brand Salomon opened its largest store in New York City, it’s making another big retail move: It’s launching at Foot Locker.

On July 19, Salomon will officially launch in Foot Locker stores and online. Foot Locker representatives called the launch one of the retailer’s “most exciting brand partnership moments of the year.”

Going beyond just stocking the shoes on its shelves, Foot Locker will host a number of marketing activations in tandem with Salomon, starting with setting up an August 1 farmers’-market-inspired outdoor pop-up selling the collection outside the Foot Locker store on 20th Street in New York City. After that, the two companies will take the farmers’ market concept on the road, bringing it to other Foot Locker locations in key markets like Los Angeles and Miami.

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