Sephora Is Coming to TikTok Shop, Bringing a Whole New Way to Shop Beauty

Sephora If you’ve ever fallen down a TikTok rabbit hole and emerged 45 minutes later with three new serums, cute heels and a fuzzy blanket in your cart, you’re not alone. Sephora wants you to have that same two-click access to all of its beauty goodies too. The beauty giant is officially launching on TikTok Shop , piloting a new format called the Sephora Drop Shop starting September 19 in the U.S. Here’s how it works: each month, Sephora will spotlight a different partner brand with a full rollout of teasers, interactive content and creator collaborations designed to get shoppers guessing who’s up next. The big reveal happens during a TikTok LIVE, hosted by a celebrity and joined by the brand’s founders and top creators, where viewers can ask questions, watch demos in real time and shop the featured products right then and there. Think of it as a beauty launch party you can attend from your couch (pajamas encouraged). Advertisement The products featured in each drop debut exclusively on TikTok Shop before eventually making their way to Sephora.com, in-store or through other retail partners, though customers will still be able to preview them on Sephora’s site during that exclusive window. Artemis Patrick, president and CEO of Sephora North America, says the move builds on a beauty community that’s already thriving on the app: “This platform gives us a new way to interact with our existing customers, while extending our reach to a highly immersed beauty audience.” Given that beauty is TikTok’s single most-searched category (we’re talking over a billion searches a month), it’s not exactly a surprising pivot, but it is a significant one. Sephora joins a growing list of major retailers testing shoppable video as a serious sales channel, following in the footsteps of Ulta Beauty’s own TikTok Shop debut earlier this year. Advertisement Bianca Sing, TikTok Shop's global head of strategic brand partnerships, said the launch is about “reimagining how beauty lovers experience and shop their favorite brands.” Mark your calendars for September 19 and get ready to hear “add to cart” in a whole new way. Related Posts Skin Care When L’Oréal Looked for a Partner They Trusted, LovelySkin Was the Perfect Fit Regenerative Aesthetics There’s a Fast-Rising Favorite in Facial Rejuvenation, New Data Shows Hair Grace Van Patten’s Strawberry Suede Hair Is September’s Stunning New Hair Trend News Kristen Bell Wakes Up to the ‘Skin of Her Dreams’ in Her First L’Oréal Paris Campaign Shopping 18 Beauty Products Under $20 Celebrities Absolutely Love Shopping 11 Lipsticks With 1,000+ Five-Star Reviews at Sephora News ChapStick Just Squeezed Its Way Into Your Lippie Pouch Cosmetic Treatments New Report Outlines 5 Ways Plastic Surgery Has Changed in the Last Year News Max Mara Turned Its Most Famous Coat Into a Luxury Fragrance Shopping Is This the Ultimate Anti-Aging Cream for Sensitive Skin? News New Report Shows Regenerative Aesthetics Is More Than a Buzzword News Dyson’s New $500 Toothbrush Has a Camera That Can See Potential Cavities News The $49 Moisturizer Hannah Waddingham Calls a ‘Favorite Part’ of Her Routine News The Beauty Industry Insider Behind Earth to Skin Is Betting on Baby Care News Cottonball Is Rewriting the Rules of Prescription Skin Care News Margarita Nazarenko Is Unbothered—and She Wants You to Be, Too FIND A DOCTOR Find a NewBeauty "Top Beauty Doctor" Near you Filter doctors by location and specialty State AL AZ CA CO DC FL GA IL KS KY LA MA MD MI NC NE NH NJ NV NY OH OR PA TN TX Telemedicine UT VA Specialty Cosmetic Dentist Dermatologist Facial Plastic Surgeon Hair Restoration Specialist Oculoplastic Surgeon Plastic Surgeon Treatment Body Breast Reconstruction Face Hair Microinjection Skin Smile SEARCH