Shapermint is on track to hit $10M in TikTok Shop sales by targeting women ages 35-65

TikTok Shop is often thought of as a Gen Z phenomenon, but that’s becoming less true, according to brands.

Over the past six months, shapewear brand Shapermint’s network of non-celebrity female creators has helped the company ramp up its TikTok Shop. The brand currently works with over 5,000 active creators on TikTok Shop’s affiliate network. Notably, 60% of the brand’s top-performing affiliate creators are over the age of 35. This growing creator cohort helped fuel Shapermint’s fastest growth to date on TikTok Shop, with month-over-month sales growth climbing as high as 515%.

“Within the first four months of this year, we were able to scale to $1.5 million, which made us one of the fastest-growing intimate brands on TikTok Shop,” Gabrielle Richards, brand director at Shapermint, said. And this year, the brand is on track to hit about $10 million in sales on TikTok Shop alone. 

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