Shein faces French lawsuit over luxury fragrance sales - Jing Daily

Upgrade to Intel Subscribe for exclusive features and content Get unlimited access Beauté Prestige Internationale (BPI), the French subsidiary of Japan’s Shiseido , has sued Shein ( 希音 ) in France for unfair competition , seeking more than 2.6 million euros ($2.9 million) in damages. BPI, which distributes fragrances for Issey Miyake, Narciso Rodriguez and Zadig & Voltaire, accuses Shein of unauthorized sales on its French marketplace. It identified 37 listings sold outside its selective distribution network; Shein’s lawyers put the figure at 11. BPI is seeking over 2.1 million euros ($2.4 million) for reputational damage and 500,000 euros ($562,000) in lost profits. Shein argues it acts as a host, not a seller. The Marseille court will rule on January 26, 2027. Related reading: Shein’s debut shows cost of IPO missing its growth peak Beauty News