SHEIN launches enhanced marketplace platform for Middle East sellers with more than 600 ...

Riyadh, SHEIN, the global online fashion and lifestyle retailer, today announced a new suite of localised services for Middle Eastern sellers on the SHEIN Marketplace, creating a more integrated and efficient platform for brands and retailers wanting to grow their businesses online. SHEIN's Middle East Marketplace went live in January of this year, enabling brands to list their products, scale their brands and reach millions of customers across the region, with more than 600 sellers now signed up. To enhance its growing seller ecosystem, SHEIN has launched new partnerships with Unicommerce and Increff, providing regional sellers with the operational infrastructure required to scale seamlessly and address distinct backend operational and multi-channel distribution requirements. Unicommerce provides technology that helps online sellers manage orders, automate warehouse tasks and keep stock levels updated. Its Video Management System also records packing and returns, helping provide an improved service and in turn enhancing consumer trust. "As ecommerce accelerates across the Middle East, brands require robust technology that eliminates operational friction," said Kapil Makhija, MD & Chief Executive Officer at Unicommerce . " Our integration with SHEIN Marketplace provides regional retailers with a unified automated architecture to govern orders, warehouse logistics, and fulfilment. This enables brands to onboard quickly, operate with high efficiency, and deliver a superior, reliable customer experience from day one." Increff, meanwhile, specialises in technology that helps retailers manage their stock and supply chains. It updates stock levels across sales channels almost instantly, helping sellers manage different products and improve local fulfilment. "Our partnership with SHEIN in the Middle East is focused on helping fashion and lifestyle sellers scale marketplace commerce with greater inventory accuracy, faster stock synchronisation, and stronger fulfilment reliability," said Kanika Bhalla, Chief Revenue Officer at Increff . " As the GCC continues to emerge as a global hotspot for digital commerce, operational efficiency and automated supply chains will be the ultimate differentiators for successful brands." " We’re proud to see more than 600 sellers active on our SHEIN Middle East Marketplace in the 10 months since we launched in the region, as we continue to offer customers a range of brands and products, all at affordable prices, " said Paula Perez, SHEIN’s Middle East Expansion Director . "By enhancing the seller experience and strengthening integrations with local partners, we’ve made it easier for brands and retailers to scale their operations and connect with SHEIN’s customer base, while they maintain full control over their brand and assortment. We look forward to welcoming and supporting even more Middle Eastern businesses on SHEIN Marketplace as we continue to invest in what is a key region for SHEIN. " These partnerships form part of SHEIN's continued investment in expanding its Marketplace ecosystem globally, supporting local businesses as they grow, while offering customers a wider selection of products. Interested sellers can find out more about joining by visiting SHEIN Marketplace at https://shein.top/6ti9k65. About SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices, to our customers around the world. SHEIN remains committed to making fashion accessible to all, promoting our industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com About SHEIN Marketplace In EMEA, SHEIN Marketplace is currently active in the Middle East, Germany, France, Italy, Spain, Portugal, Austria, Romania, the Netherlands, Sweden, Poland and the UK, enabling brands to reach customers both across Europe and globally. Close to 10,000 European brands and retailers are already being supported by SHEIN Marketplace’s network of logistics, payments and technology partners, with a 99% retention rate among European sellers. By joining the platform, sellers can gain access to SHEIN’s international customer network and benefit from real-time insights into product performance. They will receive support from a dedicated team that works closely with brands and retailers to help tailor their offer to customer demand while preserving their brand identity and positioning. Additionally, sellers will enjoy a streamlined product delivery process as well as visibility through SHEIN’s global marketing campaigns and social media channels. Topics RETAIL