Shein to Close Paris Store After BHV Marais Ends Partnership - Caixin Global

BUSINESS Shein to Close Paris Store After BHV Marais Ends Partnership By Bao Yunhong and Chang Fangziyan Published: Jun. 18, 2026 1:59 a.m. GMT+8 00:00 00:00 / 00:00 您的浏览器不支持 audio 标签。 Listen to this article 1x Subscribe now Listen to the full version A customer walks past a Shein store inside the BHV department store in Paris, France, on March 19, 2026. Photo: VCG Chinese fast-fashion retailer Shein will close its first physical store in Paris before Christmas, after BHV Marais ended their partnership. BHV Marais announced the decision on June 16, bringing an early end to a controversial pilot project that had drawn sharp criticism from local officials and fashion industry groups since its launch in late 2025. The retreat underscores the challenges Chinese e-commerce platforms face in Europe, where efforts to expand offline can run into political opposition and tighter regulatory scrutiny. You've accessed an article available only to subscribers Subscribe today for just $.99. VIEW OPTIONS Unlock exclusive discounts with a Caixin group subscription — ideal for teams and organizations. Save an extra $50. Introductory offer for new readers. Subscribe now . Share now and your friends will read it for free! Share this article Open WeChat and scan the QR code