Temu Backs Danish Startup Group as It Seeks to Build Goodwill - WWD

Temu launched in Denmark in 2023. Ben Montgomery/Getty Images Share this article on Facebook Share this article on X Share this article on Google Preferred Share this article on Pin It Share this article on Flipboard Share this article on Tumblr Share this article on Reddit Share this article on LinkedIn Share this article on WhatsApp Share this article on Email Print this article Share this article on Talk Share this article on Facebook Share this article on X Share this article on Google Preferred Share this article on Pin It Share this article on Flipboard Share this article on Tumblr Share this article on Reddit Share this article on LinkedIn Share this article on WhatsApp Share this article on Email Print this article Share this article on Talk Chinese e-commerce platform Temu is seeking to support Denmark ‘s startup ecosystem, two years after its meteoric rise in popularity in the Nordic country despite government warnings about the unsafe products sold on the site. On Tuesday, Temu announced it is partnering with Danish Startup Group (DSG), a volunteer-run non-profit based in Copenhagen that conducts mentorship and networking events for early-stage founders. Under the new partnership, Temu will take part in DSG’s programs and events, working directly with DSG’s team and the broader network of founders and companies it supports. Related Stories Industry News Shein Loses UK Copyright Lawsuit Against Temu Industry News Tech Tuesday: Trust in the Age of Agentic Commerce In a statement, a Temu spokesperson said the company looks forward “to contributing to Denmark ’s startup scene.” DSG, which was founded in 2007, gives the Chinese platform access to Denmark’s startup ecosystem valued at nearly $64 billion. The country ranked 17 th worldwide in the Global Startup Ecosystem Index 2026 by StartupBlink. The partnership comes as Temu grows its presence in the Danish market. The online retailer launched in the country in 2023 and opened its site to Danish sellers a year later. It has quickly become one of the most downloaded shopping apps in Denmark, according to local news reports. Nordic consumers are drawn to Temu because of its competitive prices. A 2025 survey from Kantar Media, which polled over 4,000 shoppers across Sweden, Norway, Denmark, and Finland, found that 86 percent of respondents said they either shop on the site or are familiar with the platform. Despite its popularity with price-conscious consumers, Temu, along with other Chinese e-commerce platforms, is unpopular among EU regulators. Partnerships like the one with DSG will test whether or not it can rehabilitate its image. Last year, Denmark, Sweden, and Norway issued a joint statement saying they would cooperate to “bring a halt to products that are harmful to health and the environment from operators such as Temu, Shein, and Wish.” Tomas Zhang Mathiesen, DSG founder and CEO, is optimistic about Temu’s impact. “We are very pleased to welcome Temu as a member of Danish Startup Group and to see a large, established company taking a genuine interest in Denmark’s startup community,” he said. “Their ambition to invest in innovation and create new value for Danish entrepreneurs, through both their expertise and platform solutions, is exactly the kind of engagement we want to encourage.” SJ Newsletters Receive Our Daily Newsletter & Special Offers Sign Up