Temu unveils new GI protection to support local producers and brand owners | Trademarks

Latest AI Careers Copyright Community & Inclusion Events Videos Law firm news Trade secrets INTA 2026 In-house Trademarks Patents Jurisdictions Europe Americas Asia Australasia Africa Unified Patent Court Rankings About Rankings Practice Area Rankings Global In-House Elite 2026 Influential Women in IP 2026 Leaders 2026 Directory WIPR Insights Magazines IP services: Product walk-throughs Whitepapers Webinars Events Events schedule About Contact Newsletter Login Subscribe Home About Contact Newsletter Login Request Trial iama_sing / Shutterstock.com 1 October 2026 News Trademarks Muireann Bolger Temu unveils new GI protection to support local producers and brand owners E-commerce giant’s move follows more than 100 meetings with European trade groups, as protected regional products become an increasingly contested issue in global trade. Already registered? Login to your account If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content. For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us . To request a FREE 2- week trial subscription , please signup . NOTE - this can take up to 48hrs to be approved. Two Week Free Trial For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com More on this story Copyright Shein loses Temu copyright fight and faces costly lesson in platform liability 14 August 2026 A copyright case between two of the world’s biggest fast-fashion platforms ends with Shein on the losing side, raising important questions about copyright ownership, platform liability and the risks of mass takedown campaigns. Trademarks Temu joins IACC amid suits, probes and scrutiny 15 April 2026 Fast-growing Chinese online marketplace joins anti-counterfeiting coalition as it faces infringement lawsuits and regulatory scrutiny worldwide. Trademarks Temu’s Brand Guardian Initiative passes 1,500-partner mark as platform steps up IP protection 14 October 2025 More than 1,500 brands are now partnering directly with the online marketplace to reinforce intellectual property safeguards. Editor's picks Trademarks Lidl and P&G counsel: Greenwashing claims underpriced as litigation risks rise 28 September 2026 Editor's picks Trademarks Lidl and P&G counsel: Greenwashing claims underpriced as litigation risks rise 28 September 2026 Tougher scrutiny of environmental claims means greater compliance costs and rising litigation risks, said in-house counsel, as the EU’s Empowering Consumers for the Green Transition Directive becomes fully binding. Patents The data centre boom: What IP owners and implementers need to know 25 September 2026 In-House American Airlines proves the sky is the limit for IP-backed loans 24 September 2026 In-House Arm interview: The IP team helping to ship 900 computer chips a second 24 September 2026 Trademarks Coming up roses: Flowerbx counsel explores the win for Victoria Beckham’s go-to florist 18 September 2026 Community & Inclusion Perfect Pitch: Inside the scheme that gets junior lawyers selling to clients 14 September 2026 More articles Griffith Hack taps new practice leader with trademark expertise Clifford Chance recruits new head of Asia-Pac Lidl and P&G counsel: Greenwashing claims underpriced as litigation risks rise Conley Rose welcomes back former employee with legal and business nous Marques: Why counsel 'need a seat' at the table in the age of AI, influencers and regulation The data centre boom: What IP owners and implementers need to know American Airlines proves the sky is the limit for IP-backed loans Jellycat counsel on preventing 'genericide' and the ‘cheat-meal’ concept Copyright © worldipreview.com 2024 | Headless Content Management with Blaze