Temu成为首家加入意大利国家反假冒倡议VER.O的电子商务平台

Temu deepens partnership with consumer rights group CODICI to support Italy's Verify the Original initiative to combat online counterfeiting. Temu深化与消费者权益组织CODICI的合作，支持意大利“Verify the Original”（验证正品）倡议，以打击在线假冒商品。 ROME , July 7, 2026 /PRNewswire/ -- Global e-commerce platform Temu and Centro per i Diritti del Cittadino (CODICI), a leading Italian consumer rights organization, today announced a strategic collaboration under the VER.O – Verifica l'Originale (Verify the Original) Project, a national initiative designed to strengthen consumer awareness, support reporting of potentially non-compliant products, and promote safer online purchasing practices. 罗马，2026年7月7日 /美通社/ -- 全球电商平台Temu与意大利领先的消费者权益组织Centro per i Diritti del Cittadino（CODICI）今日宣布，双方将在VER.O – Verifica l'Originale（验证正品）项目下开展战略合作。该项目是意大利一项全国性倡议，旨在提升消费者意识、支持举报潜在违规产品，并推广更安全的在线购物行为。 Credit@Temu Credit@Temu Temu is currently the first e-commerce marketplace participating in the VER.O framework, which is funded by the Italian Ministry of Business and Made in Italy (MIMIT). The initiative involves collaboration with institutional stakeholders, enforcement authorities, and selected private-sector partners, including the Italian Patent and Trademark Office (UIBM), the Guardia di Finanza, and the ICQRF (Central Inspectorate for the Protection of Quality and Fraud Repression of Agri-food Products). Temu目前是首个参与VER.O框架的电商平台。该倡议由意大利企业与意大利制造部（MIMIT）资助，涉及与机构利益相关方、执法部门以及选定的私营部门合作伙伴的合作，包括意大利专利商标局（UIBM）、金融警察（Guardia di Finanza）以及农食产品质量保护与反欺诈中央监察局（ICQRF）。 Through VER.O, consumers are encouraged to actively flag products they suspect to be non-authentic or non-compliant. These reports are collected through CODICI's digital tools and routed through dedicated, fast-tracked channels established with participating partners like Temu, supporting a structured and efficient review of relevant cases. 通过VER.O项目，鼓励消费者主动标记其怀疑为非正品或不合规的产品。这些举报通过CODICI的数字工具收集，并通过与Temu等参与合作方建立的专用快速通道进行转递，以支持对相关案例进行结构化且高效的审查。 "Digital commerce offers incredible convenience, but it must be built on a foundation of safety, transparency, and consumer awareness," said Ivano Giacomelli, National Secretary of CODICI. "Our collaboration with Temu through the VER.O project represents an important step in deepening our ongoing partnership, and strengthening the connection between consumers and digital platforms." “数字商务带来了极大的便利，但必须建立在安全、透明和消费者意识的基础之上，”CODICI全国秘书长Ivano Giacomelli表示，“我们通过VER.O项目与Temu的合作，是我们深化现有伙伴关系的重要一步，也有助于加强消费者与数字平台之间的联系。” Beyond reactive reporting, the partnership also focuses on proactive consumer education. CODICI and Temu will jointly develop and share practical guidance to help consumers spot indicators of non-compliant goods, understand how to submit reports and request assistance through CODICI's established consumer channels. 除被动举报外，该合作还聚焦于主动的消费者教育。CODICI与Temu将共同制定并分享实用指南，帮助消费者识别不合规商品的迹象，了解如何通过CODICI已建立的消费者渠道提交举报并寻求协助。 "At Temu, we are committed to working with trusted partners to strengthen consumer awareness and improve how potential issues are identified and resolved," said a Temu spokesperson. "Our participation in the VER.O initiative reflects our ongoing efforts to support responsible digital commerce and contribute to broader ecosystem collaboration on product integrity and the protection of local brands." “在Temu，我们致力于与可信赖的合作伙伴携手，提升消费者意识，并改进潜在问题的识别与解决方式，”Temu一位发言人表示，“我们参与VER.O倡议体现了我们持续推动负责任数字商务的努力，并为更广泛的生态系统协作——包括产品完整性及本土品牌保护——作出贡献。” The enhanced collaboration with CODICI is part of Temu's wider efforts to engage with consumer protection groups, trade associations, chambers of commerce, and investment bodies across Europe. As part of this regional commitment to transparency and cooperation, the platform held over 100 meetings and participated in 30 conferences during the first half of 2026 alone. 此次与CODICI加强合作是Temu在欧洲更广泛举措的一部分，旨在与消费者保护组织、行业协会、商会及投资机构开展互动。作为该地区对透明度与合作承诺的一部分，仅在2026年上半年，该平台就举行了100多场会议，并参加了30场会议。 Temu is committed to strengthening intellectual property protection through proactive monitoring and collaboration with global industry partners. As a member of the International Trademark Association (INTA) and its Anti-Counterfeiting Committee, Temu works alongside rights holders and industry stakeholders to support effective brand protection in digital commerce. The company has also signed an MoU with the International AntiCounterfeiting Coalition (IACC) to further deepen cooperation on intellectual property protection and strengthen efforts to combat online counterfeiting. Temu致力于通过主动监控以及与全球行业伙伴的合作来加强知识产权保护。作为国际商标协会（INTA）及其反假冒委员会成员，Temu与权利持有人及行业利益相关方合作，支持在数字商务中实施有效的品牌保护。该公司还与国际反假冒联盟（IACC）签署了谅解备忘录（MoU），以进一步深化在知识产权保护方面的合作，并加强对在线假冒行为的打击力度。 About Temu 关于Temu Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands, and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives. Temu 是一个全球电子商务平台，连接消费者与数百万制造商、品牌和商业合作伙伴。Temu 在全球90多个市场开展业务，致力于提供价格实惠、品质优良的产品，帮助顾客过上更美好的生活。 About CODICI 关于 CODICI CODICI – Centro per i Diritti del Cittadino is an Italian consumer association dedicated to the protection of consumer rights. The organisation works through information, assistance, advocacy, and reporting activities to support consumers in areas including digital commerce, product safety, transparency, and fair market practices. CODICI（公民权利中心）是一家意大利消费者协会，致力于保护消费者权益。该组织通过信息提供、援助、倡导和举报活动，在数字商务、产品安全、透明度和公平市场实践等领域为消费者提供支持。 About VER.O – Verifica l'Originale VER.O is a national initiative promoted by CODICI and funded by the Italian Ministry of Business and Made in Italy (MIMIT). The project aims to strengthen consumer awareness on counterfeiting risks, enhance reporting mechanisms, and promote digital tools and educational resources to support safer online shopping. VER.O engages citizens, schools, institutions, and selected private-sector partners in a coordinated approach to consumer protection. 关于 VER.O – Verifica l'Originale VER.O 是由 CODICI 发起、并由意大利企业与意大利制造部（MIMIT）资助的国家级倡议。该项目旨在加强消费者对假冒风险的认知，完善举报机制，并推广数字工具和教育资源，以支持更安全的在线购物。VER.O 通过协调的方式，动员公民、学校、机构以及部分私营部门合作伙伴共同参与消费者保护工作。 Photo - 照片 - 21% 21% more press release views with 更多新闻稿浏览量，附带 Request a Demo 申请演示