The fast and the fashionable: How Shein is reshaping retail - Financial Mail

In July last year, something in the air changed for the Dodo group, one of South Africa’s largest independent footwear retailers, which operates shoebox.co.za and the chains Dodo’s and Franco Ceccato. As Kelli Kupritz, Dodo’s marketing director, tells it, there was a big drop in online purchases in the middle of last year — something she traces to the moment when the Chinese brands Shein and Temu stopped being a distant threat and began reshaping the face of local retail in a far more direct way. Newsletters The stories worth knowing, before the day gets noisy. A considered selection of Financial Mail reporting, analysis and ideas, delivered to your inbox. Email address Sign up Company Check your inbox for a confirmation email to finish signing up. You can stop newsletter emails at any time. Read the original article: https://fm.co.za/features/2026-09-30-the-fast-and-the-fashionable-how-shein-is-reshaping-retail/