The next era of Pride Month marketing

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Pride Month is underway, marking a season of celebration that’s become a mainstay for some brands. But the ability to earn trust with LGBTQ+ audiences goes far beyond rainbow merch or a few social media posts.

This week on the Modern Retail Podcast, special projects editor Melissa Daniels interviews LGBTQ marketing specialists Matt Tumminello and Matt Wagner of Target10. Their conversation centers on earning trust with LGBTQ+ customers long before it’s time for a Pride collection, starting with the ways companies used to show up and how that’s changed over the years.

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