TikTok Confirms Ban on Gambling and Sweepstakes Promotion in Updated Policy

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Affiliate disclosure TRENDING Singapore Longfu88 Casino 188% up to SGD 1500 + 18 Freespins Visa QR Code Crypto + more Play now! 18+ | T&Cs apply Related Posts Brazilian Court Grants CDA Gaming Injunction to Resume Online Betting Operations Brazil Okada Play Tops PHP100 Million in October Gaming Revenue, Best Month Since Launch Asia Argentina Lawmaker Proposes Using Online Gambling Tax Revenue to Fund Problem Gambling Prevention Latin America City of Dreams Sri Lanka Posts LKR340 Million EBITDA as Casino Activity Rises Asia DRC Plans New Gambling GGR Levy to Fund Oversight and Player Protection Africa Arkansas Sues VGW Over Sweepstakes Casino Operations News TikTok Confirms Ban on Gambling and Sweepstakes Promotion in Updated Policy News Author: Chidubem Ovute November 5, 2026 2 min. read Linkedin TikTok has reaffirmed its position on gambling-style content, telling sellers and creators that gambling, sweepstakes, and other chance-based promotions are not allowed on TikTok Shop. The updated policy, published through the platform’s US Academy on Tuesday, applies to both merchants and content creators and sets out detailed rules covering giveaways, auctions, mystery products, and livestream sales. TikTok’s guidance makes clear that users cannot charge customers for the chance to win a prize, receive a mystery reward, or take part in activities built around luck or random outcomes. The policy specifically prohibits gambling-related content, including raffles, lotteries, wagers, sweepstakes, lucky draws, spin wheels, and similar promotions. Even giveaways face tight controls. TikTok says free giveaways must use its official LIVE Giveaway feature and must not rely on lucky spins, wheels, draws or other chance-based methods to select winners. Entry must also remain free. Sellers who break the rules could face enforcement measures ranging from listing removals and refunds to the loss of selling privileges and access to platform features. Big Tech takes a very different approach to gambling TikTok’s position stands out because it largely removes gambling and chance-based promotions from TikTok Shop altogether. Other major technology platforms have taken a different route, choosing to allow gambling advertising as long as operators meet local licensing and compliance requirements. Google has gradually expanded opportunities for regulated gambling operators, including a recent decision to allow certified online gambling companies to bid for YouTube Masthead placements , one of the platform’s most visible advertising products. Meta follows a similar model on Facebook and Instagram, where gambling advertising is permitted once operators complete the platform’s approval process. That approach has not always gone smoothly. Regulators and gambling trade groups across Europe have repeatedly argued that illegal operators continue to reach consumers despite platform policies. In the UK, Gambling Commission executive director Tim Miller criticised Meta over the presence of ads from black-market gambling operators , particularly those promoting services outside the GamStop self-exclusion system. The Netherlands has also become a battleground. Licensed gambling trade association VNLOK recently took legal action against Meta after claiming the vast majority of gambling adverts targeting Dutch consumers came from unlicensed operators. Even Dutch lawmakers have moved to strengthen the powers of the Kansspelautoriteit (KSA), potentially allowing it to target digital platforms themselves rather than only the advertisers. Regulators and tech firms push for partnership Faced with growing pressure, regulators and gambling companies are increasingly working directly with technology firms instead of relying solely on enforcement notices. Nordic operator Paf recently launched a pilot programme with Meta aimed at helping the platform identify unlicensed gambling advertisers more quickly. In Ukraine, gambling regulator PlayCity has established direct reporting channels with Meta, Google , TikTok, YouTube and Kick to speed up the removal of illegal gambling promotions. Still, TikTok has once again made it clear that there’s no room for any kind of gambling promotion on its platform. Join us on for early access to the latest igaming videos! Get notified about our video interviews, slot reviews and other exciting video content. All our videos are published on YouTube first. Subscribe Connect with us on and get the latest igaming news first! Stay up to date with the latest news from the iGaming industry. Check out our interviews, reviews, news and videos. Be the first to know when a story breaks. Follow Previous article Bloko Padel Tour crowns 2026 champions in Rome as series set for 2027 return Next article Hold and Win Slots Explained: Why Everyone Is Making Them Chidubem Ovute Chidubem is a seasoned casino journalist for iGamingToday.com, bringing over six years of expertise in the online and land-based gambling industry. Known for his in-depth analysis and engaging articles, Chidubem covers a broad spectrum of topics, including, regulatory developments, breaking news, and emerging trends in iGaming. His deep knowledge of gambling regulations and player engagement strategies has made him a trusted voice among both casual players and industry professionals. Dedicated to accurate reporting and responsible gambling advocacy, Dubem’s work at iGamingToday.com continues to provide readers with valuable insights into the fast-paced world of casinos and gaming innovation Popular Articles Brazilian Court Grants CDA Gaming Injunction to Resume Online Betting Operations Okada Play Tops PHP100 Million in October Gaming Revenue, Best Month Since Launch Argentina Lawmaker Proposes Using Online Gambling Tax Revenue to Fund Problem Gambling Prevention City of Dreams Sri Lanka Posts LKR340 Million EBITDA as Casino Activity Rises DRC Plans New Gambling GGR Levy to Fund Oversight and Player Protection