TikTok Shop 9.9: Cash flow accelerates, brand search explodes. - Vietnam.vn

TikTok Shop 9.9: Cash flow accelerates, brand search explodes. The TikTok Shop 9.9 campaign saw an average daily GMV increase of 70%, and a 50% increase in buyers and searches, indicating a shift in shopping behavior from discovery to active searching. Thời báo Ngân hàng • 13/09/2026 Follow Vietnam.vn on G o o g l e Add Vietnam.vn on G o o g l e 0 Besides discovering products through search results, this is becoming an increasingly important part of the shopping journey on TikTok Shop - Photo: PV From discovery to proactive searching The TikTok Shop Double Day 9.9 campaign, which ran from September 3rd to 10th, 2026, recorded remarkable growth in both transactions and search behavior. According to platform data, the average daily gross merchandise value (GMV) during the campaign increased by 70% year-on-year. Meanwhile, the number of buyers and shopping-related searches both increased by 50%. Notably, the increase in search activity indicates a shift in the shopping journey on the platform. Users are no longer simply acquiring products through short videos , livestreams, or content from creators, but are increasingly actively searching for brands and products based on their specific needs. TikTok Shop is known for its content-driven shopping model. Users can encounter a product in a video, watch a livestream, read reviews from the community, and then make a purchase decision. After their experience, these same buyers continue to share reviews, create content, and influence the purchasing decisions of the community. However, data from the 9.9 campaign shows this process is expanding a step further: consumers are actively returning to the platform to search for brands or products they already know, are interested in, or have been recommended by the community. This is also a noteworthy point in the TikTok Choice Award, the Most Loved Brand Award voted on by the TikTok user community. Instead of simply receiving information from brands, users directly create interactions through search actions. Specifically, users participate in the voting by searching using the syntax “ilove [brand name]” in the TikTok Shop search bar. Each valid search is recorded as a vote; the leading brand in each category is honored as the “Most Loved Brand”. This approach creates a different interaction cycle between seller and buyer. While in traditional advertising models, brands often take the proactive role of delivering messages to customers, here, consumers initiate the point of contact through their search actions. You may also like For brands, this is not just a short-term interaction activity, but also provides additional signals about the level of community interest. For buyers, the list of favorite brands becomes a community-based reference source, supporting the selection process. Search to become a shopping “destination” The impact of the TikTok Choice Award is clearly reflected in the group of brands voted for by the community. During the campaign, the average increase in search volume for this group of brands was 15% higher than the overall increase across the platform. More notably, the average increase in GMV generated from searches was 38% higher. These figures show that search is no longer simply a tool to help users find information. Once consumers have identified the brand or product they want to buy, the search activity can become a direct link to a transaction. Several brands recorded outstanding growth during the campaign. NutiFood GrowPLUS+'s GMV increased by 440% compared to the 9.9 campaign in 2025. Meanwhile, F.Studio by FPT 's sales tripled compared to the Double Day campaign on June 6, 2026. Looking at the broader picture, this trend is already evident in TikTok Shop's performance in 2025. Revenue generated through search increased by 55%, while revenue from the Shop Tab, the app's dedicated shopping area, increased by 67%. Thus, e-commerce growth on platforms depends not only on the ability to create content that is engaging enough for users. The ability to convert interest into search and transaction needs is also becoming an increasingly important factor. Changing behavior expands the scope for brands. The figures from the 9.9 campaign reflect a notable trend in the e-commerce market: consumers are combining both discovery and proactive search methods in their shopping. You may also like Short videos, live sessions, and creator-generated content remain important tools for users to discover new products. Simultaneously, once a need has formed, consumers tend to proactively search for brands, check information, compare options, and ultimately choose products already on their shopping list. This shift places new demands on brands. Businesses not only need to create content that gets seen, but also build a strong enough level of brand recognition so that consumers actively seek them out when a need arises. From a market perspective, the 50% increase in searches and 50% increase in buyers during the 9.9 campaign shows that the gap between content and transactions continues to narrow. As users shift from viewing and exploring to actively searching, platforms gain another channel to directly connect demand with purchase decisions. For brands, this could be a key indicator of the next phase of content commerce; not just competing to be visible to consumers, but aiming to become the name that consumers actively seek out. Source: https://thoibaonganhang.vn/tiktok-shop-99-dong-tien-tang-toc-tim-kiem-thuong-hieu-bung-no-187441.html Follow Vietnam.vn on G o o g l e Add Vietnam.vn on G o o g l e 0 Tag : brand search trademark TikTok Shop TikTok livestream Comment ( 0 ) Top Interests Newest Previous International news reports highlight 10 things tourists need to know before visiting Vietnam. Visit the Forbidden City in Shenyang and discover the birthplace of the Qing Dynasty in China. BRICS 2026: Prime Minister attends and speaks at the session on “Resilience, Innovation, Cooperation and Sustainable Development” [Photo] The Prime Minister concludes his participation in the 18th BRICS Summit. [Photo] Speaker of the National Assembly visits and works with the Navy [Photo] Soldiers of Team K74 diligently carry out the task of searching for and collecting the remains of fallen soldiers at Le Thi Rieng Park. International news reports highlight 10 things tourists need to know before visiting Vietnam. 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