TikTok Shop Invests RM250 Million to Support Local Sellers Through JomLokal Booster 2.0

TikTok Shop reaffirmed discovery e-commerce and LIVE selling as growth drivers for Malaysian businesses at TikTok Shop Summit Malaysia 2026, the platform’s largest industry event of the year, which was officially launched by Prime Minister Anwar Ibrahim. Nur Azre Abdul Aziz, Senior Director of Strategic Partnerships at TikTok Shop Malaysia, said LIVE commerce has become a major driver of consumer purchasing on the platform, with almost 6 in 10 users naming LIVE as their preferred shopping format. LIVE sales grew 48% year-on-year and now contribute close to a third of platform sales. TikTok Shop Commits RM250 Million to Local Sellers Through JomLokal TikTok Shop Invests RM250 Million to Support Local Sellers Through JomLokal Booster 2.0 The summit, attended by Communications Minister Fahmi Fadzil, Minister of Domestic Trade and Cost of Living Armizan Mohd Ali, and Minister of Entrepreneur and Cooperatives Development Steven Sim, saw TikTok Shop reaffirm its investment in local commerce through its #JomLokal program. In partnership with government agencies including KPDN and KUSKOP, the program has supported 400,000 local sellers and creators, covering 800,000 local products, and delivered 140% year-on-year sales growth for #JomLokal sellers as of June 2026. Building on an earlier RM180 million cost-of-living relief initiative launched with KPDN in June, TikTok Shop is committing an additional RM70 million through the newly launched JomLokal Booster 2.0, bringing its total 2026 commitment to up to RM250 million. The program includes 0% platform commission across 44 additional sub-categories, along with financial support for logistics and promotional activities. A JomLokal Club will also offer sellers and creators matchmaking, training sessions, and state-vs-state competitions. TikTok Shop Invests RM250 Million to Support Local Sellers Through JomLokal Booster 2.0 Azre said JomLokal Booster 2.0 combines financial support, training, and community initiatives aimed at lowering barriers to commerce for Malaysian entrepreneurs, from first-time sellers to established brands. For shoppers, the programme includes an RM2 rebate on standard shipping, along with expanded logistics options including sea shipping for East Malaysia and nationwide self-collection points. TikTok Shop highlighted its fastest-growing product categories between July 2026 and July 2025, including automotive (+70%), household appliances (+58%), pet supplies (+57%), home improvement (+47%), and baby and maternity (+45%). The platform also reported a 51% sales increase for Malaysian sellers during the recent Ramadan and Raya festive season compared to regular days. According to the TikTok Malaysia Socioeconomic Impact Report 2025, 97% of surveyed businesses view TikTok as an important revenue source, with 72% citing its ability to reach new audiences, 59% highlighting direct customer interaction, and approximately 50% reporting that TikTok contributes more than 40% of their overall revenue. Related Article The Langham Launches “Luminaries In Residence” With Ayanga Photo Exhibition In Shanghai Google Offers 12 Months of Google AI Plus To Malaysian Students At No Cost Google Launches “Love In Every Pixel” Roadshow To Showcase Pixel 11 Pro Across Malaysia Pokdepinion : RM250 million split across 400,000 sellers doesn’t leave much per business, so it’s worth wondering how far that actually stretches for the smaller guys. TAGGED: e-commerce JomLokal LIVE Commerce shopping TikTok TikTok Shop TikTok Shop Summit Share This Article Facebook Whatsapp Whatsapp Copy Link Previous Article CelcomDigi Launches Sophia AI, An Agentic AI Platform For Malaysian SMEs Next Article MyDIGITAL Corporation And Pepper Labs Partner To Expand AI Learning Through Rakyat Digital Stay Connected Facebook Like X Follow Youtube Subscribe Google News Follow Latest Reviews Review Hybrid Wheels 2026 Toyota Yaris Cross HEV Review — Style-Forward Hybrid That’s Hard to Ignore Review Gadget Smartphone Samsung Galaxy Z Fold8 Review — The Passport-Shaped Phone That Made Me Rethink Foldables Review Gadget Smartphone Google Pixel 10 Pro Fold Review — The Best Camera on a Folding Phone, in a Body That Knows It Review Hybrid Wheels Proton e.MAS 7 PHEV Prime Review — Malaysia’s Most Interesting PHEV Argument Review Gadget Laptop Acer Predator Helios Neo 16 (2026) Review – Blame AI For The Price Just Published Food & Travel Lifestyle News The Langham Launches “Luminaries In Residence” With Ayanga Photo Exhibition In Shanghai AI News Software System Google Offers 12 Months of Google AI Plus To Malaysian Students At No Cost Smartphone Gadget News Google Launches “Love In Every Pixel” Roadshow To Showcase Pixel 11 Pro Across Malaysia AI News Software System MyDIGITAL Corporation And Pepper Labs Partner To Expand AI Learning Through Rakyat Digital E-commerce News Service System TikTok Shop Invests RM250 Million to Support Local Sellers Through JomLokal Booster 2.0 What Others Are Saying