‘Traditional market growth tactics no longer suffice’

Inconsistent data is a problem that is well-known to many online sellers, especially when selling on multiple channels. Additionally, demand fluctuates, which makes it hard for retailers to implement accurate forecasting. “Traditional forecasting methods struggle in today’s omnichannel retail environment, because they are designed for a stable, linear retail model that no longer exists”, according to Alexey Spas, CEO and founder of software engineering company Instinctools.