Trashie looks to tackle toy waste with new $35 service

Trashie, a service that gives customers rewards in exchange for paying for proper recycling and reuse, is looking to tackle a new waste stream.

The new Toy Take Back Box service launched this summer as a way to let users properly dispose of unwanted, good-condition toys. Kristy Caylor, CEO and founder of Trashie, said the new vertical was a natural fit after launching a tech take-back box in December 2024.

Currently, about 80% of toys wind up in landfills or the ocean, according to resale platform Toycycle. But since about half of Trashie’s current user base are parents, Caylor said the company was fielding requests to help them clean out toy chests as well as their own closets.

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