Vietnamese people spend over 1.6 trillion VND per day on Shopee, TikTok Shop, Lazada, etc.

Vietnamese people spend over 1.6 trillion VND per day on Shopee, TikTok Shop, Lazada, etc. (Dan Tri Newspaper) - Every day, Vietnamese people spend more than 1.6 trillion VND on e-commerce platforms, helping sales in the first six months reach 291.6 trillion VND, with a growth rate three times faster than traditional retail. Báo Dân trí • 03/08/2026 Follow Vietnam.vn on G o o g l e Add Vietnam.vn on G o o g l e 0 Since July, Vietnam has officially been classified as an upper-middle-income economy , reflecting the continued improvement in people's living standards and purchasing power. Alongside this, the e-commerce market is increasingly developing, leading to changes in consumer behavior. While price used to be the top priority, buyers are now more concerned about product origin, quality, seller reputation, delivery speed, payment methods, return policies, and after-sales service. According to the Ministry of Industry and Trade , the size of Vietnam's e-commerce market last year reached approximately $31 billion, a 25.5% increase compared to the previous year. According to a report by Metric, in the first six months of the year, the four platforms Shopee, TikTok Shop, Lazada, and Tiki had approximately 613,900 active stores. The total gross merchandise value (GMV) reached VND 291.6 trillion, an increase of over 41% compared to the same period last year. On average, Vietnamese consumers spend over 1.6 trillion VND daily to purchase more than 12 million products through e-commerce platforms. The leading product categories include beauty, fashion , home & lifestyle, groceries & food, and home appliances. The growth of e-commerce continues to far outpace the traditional retail market. According to the General Statistics Office, total retail sales of goods in the first half of the year reached over 2.94 trillion VND, an increase of 12.5% ​​compared to the same period in 2025. Meanwhile, online retail maintained a growth rate approximately three times faster. 4 popular e-commerce platforms (Photo: IT). You may also like According to a newly released report, TikTok Shop recorded a GMV growth of 66% amidst the continuing expansion of the e-commerce market. Many product categories achieved high growth rates, such as home and lifestyle (up 94%), general merchandise (up 71%), phones and electronics (up 71%), and mother and baby products (up 67%). Representatives of the platform attributed these results to new consumer trends, where buyers are increasingly influenced by authentic content in the digital environment. According to The Art and Science of Authenticity report, up to 76% of Vietnamese consumers search for, click on, or add products to their shopping carts after encountering content perceived as authentic, especially during the purchase consideration phase. At the same time, 95% of those surveyed said that this content directly impacts their purchasing decisions. Livestreaming alone has 1.3 times the average influence on Vietnamese consumers in the Asia-Pacific (APAC) region. The market still has plenty of room for growth. According to the Ministry of Industry and Trade, e-commerce will continue to maintain a high growth rate in the coming period as there is still enormous room for development. By the end of 2025, e-commerce revenue is expected to account for only about 10% of the total retail sales of goods and consumer services nationwide, indicating that the online shopping channel still has significant room for expansion. Metric forecasts that in the third quarter, the market size will continue to grow in both sales and volume of goods consumed. Consumers are expected to spend approximately VND 146.3 trillion on online shopping platforms, with the volume of products sold continuing to increase compared to the second quarter. United States - Vietnam: Don't miss Mr. Nguyen Lam Thanh, representative of TikTok Vietnam, believes that the growth opportunities for e-commerce in the new phase do not only come from selling more of the already popular items on the platform. According to him, there is still a large number of products that consumers are interested in but are not fully present in the digital environment or have not been properly conveyed through online channels. These could be products from traditional businesses, local brands, cooperatives, craft villages, agricultural producers, or traditional retailers. These groups are expected to become new growth drivers for e-commerce in the future. Source: https://dantri.com.vn/kinh-doanh/nguoi-viet-chi-hon-1600-ty-dongngay-cho-shopee-tiktok-shop-lazada-20260803151801961.htm Follow Vietnam.vn on G o o g l e Add Vietnam.vn on G o o g l e 0 Tag : Ministry of Industry and Trade reports Vietnamese e-commerce Vietnamese people spend money online. online retail growth Comment ( 0 ) Previous The terraced rice fields of Northwest Vietnam during the rice harvest season are as beautiful as a painting. An aerial exploration of Quang Ninh province. Overview of the over 36,000 billion VND highway expansion project connecting Ho Chi Minh City and the Mekong Delta. Ninh Binh is building a professional local foreign affairs force to serve the development of cultural industries and heritage economy. [Image] National Assembly discusses in committee the draft Laws and Resolutions on projects serving APEC 2027 [Photo] Prime Minister Le Minh Hung presides over the regular Government meeting in July. 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