Where Boll & Branch draws the line on AI-generated advertising

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These days, it is borderline expected that brands will use artificial intelligence in at least some capacity as part of their marketing. But, they also have to tread carefully; otherwise, consumers might slam them with “AI slop” allegations.

As such, more companies are creating playbooks on how they approach these tools for their consumer-facing campaigns. Some, like Coca-Cola, have doubled down on using AI-generated ads despite initial backlash. On the other end of the spectrum, there’s REI which pulled an AI-generated Facebook ad after consumer backlash, saying the use of AI does not align with the company’s sustainability mission. 

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