Why Amy’s Kitchen is championing a new certification for non-ultra-processed foods

As food and beverage brands try to clean up their ingredient panels, new certifications are popping up to help guide consumers.

One of them is the new Non-UPF Verified, which stands for non-ultra processed verified, launched by the Non-GMO Project under the umbrella of the Food Integrity Collective.

Founded in 1987, food company Amy’s Kitchen was one of the founding member brands. Amy’s Kitchen was also the first frozen food brand to earn the newly-launched Non-UPF Verified certification. The company joined other brands like Simple Mills, Spindrift and Chomps in becoming founding members of the initiative. 

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