Why Ranger Station chose Charleston over bigger markets for its third store

When the team at fragrance company Ranger Station began thinking about a third physical store, it didn’t take long to land on Charleston, South Carolina.

The 11-year-old company known for unisex fragrances and candles opened its third retail shop in Charleston in late May, following locations in its hometown of Nashville and on New York City’s Bleecker Street. And while it wasn’t its biggest customer market, co-founders Steve and Jordan Solderholm said the coastal, growing Southern town had the right vibe for a Ranger Station presence.

“Charleston has always been on our list,” Steve Solderholm said. “It’s a really interesting city because you do have the laid-back beach town and Southern feeling, and it is wildly creative. It really is so similar to Nashville in a lot of ways.”

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